GETTING IT DONE FROM DAY 1.
Atlas Industrial Holdings started in 2015 with a single bobcat in Swan Hill. That one piece of equipment grew into Yellow Hire — a plant and equipment hire business built on the belief that regional operators deserved a supplier who actually understood the work. Over the following decade, Yellow Hire expanded its fleet, opened a second depot in Mildura, and earned the trust of some of Australia's largest mining, quarrying and civil construction operators. In 2024, Atlas Industrial Holdings was established to bring it all together, and in 2026 the acquisition of JJM Diesel Maintenance added a 1,000m² heavy diesel workshop to the group — covering scheduled servicing, fault diagnosis, engine overhauls, hydraulic repairs and CAT component exchange.
AIH has since diversified into mobile OTR and truck tyre management, rounding out a service offering that now covers equipment hire, heavy diesel maintenance and tyre management under one group. Today, that means mining, quarrying, civil and transport operators across Victoria have a single partner for the full life of their equipment, without the complexity of managing multiple suppliers, keeping projects moving.
